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1 out of 4 premium vehicles sold in North America is equipped with Michelin® tires.Michelin Primacy™ tires are the #1 choice among top vehicle manufacturers for their premium and luxury models*. (*In the premium price class for the US and Canada in 2018.)
Enhanced ComfortControl with PIANOp Noise Reduction Turning combines frequency cancelling shoulder grooves and block chamfers with ultra smooth belts resulting in an exceptionally quiet ride.The Michelin Primacy™ Tour A/S has the quietest tread design among leading competitors.
Latest generation of advanced rubber compound maintains tread block flexibility at low temperatures for extended grip - without compromising performance, while sharp lateral grooves bite into loose snow****. (****While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.)17% better snow traction**** than the Michelin® Primacy™ MXM4™***. (****While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.) (***Based on third-party snow traction tests using ASTM Test Method F1805-12 in tire size 235/45R17 97W. Actual on-road results may vary.)
Michelin Bfgoodrich Uniroyal

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